Posh Culture is a cosmetic brand whose aim is to join the movement of redefining beauty. The brand's owners Daniele and Arianna felt that there was a lack of Caribbean culture represented in the beauty industry, hence their decision to shed light on that region through their first collection, Treasures of the Caribbean.
At a very young age Daniele and Arianna aspired to establish a beauty empire that included cosmetic services and products and apparel in their hometown of the British Virgin Islands. Growing up, they would often sit and talk about being entrepreneurs, an innate passion honed by being raised in a family of business owners.
After the devastation of their home country during the passage of Hurricane Irma in 2017, the decision to pursue their entrepreneurial aspirations in the US was made. Daniele and Arianna felt that there was a need to showcase to the world how such an unfortunate event only further proved the resilience and positive vibes of their people.
Their heritage has provided a strong foundation of diversity which they celebrate and proudly showcase through their products. Follow them on Instagram at @poshcultureco or visit their website https://www.poshcultureco.shop/